Commercial Video
Branded Video | Event Highlights | Studio-Based Projects
I create high-impact video content for small businesses, creatives, and brands in Washington DC and Northern Virginia. My work blends cinematic visuals with content strategy—so you’re not just getting a great video, you’re getting a piece of media built to perform. From brand stories to ad campaigns and retargeting content, I help you show up with intention.
Brand Campaign – Lloyd Irvin Mixed Martial Arts
Longform Interview + Ad Retargeting Strategy
This brand campaign for Lloyd Irvin Mixed Martial Arts centered on building awareness for their elite fight team and training programs in Brazilian Jiu-Jitsu, Judo, Wrestling, and Muay Thai.
The main video featured a 2.5-minute ad interview with UFC featherweight Sodiq Yusuff, shot with a professional two-camera setup, clean audio captured on a Rode NTG-5 via audio recorder, and lit with a 3-point lighting configuration. All footage was precisely synced using timecode for a polished, cinematic finish.
Sodiq Yusuff Interview
Additional Videos for Retargeting
To drive conversions, we produced two additional 30-second ad cuts:
- One focused on grappling disciplines (Brazilian Jiu-Jitsu, Judo, Wrestling)
- The other highlighting Kickboxing and Muay Thai
These shorter edits were used to retarget audiences who viewed the main ad—keeping Lloyd Irvin MMA top-of-mind for local prospects searching for world-class training in the DMV area.
Brazilian Jiu-Jitsu 30s Ad
Muay Thai 30s Ad
Sizzle Reels for Athletes and Brands
These short-form videos are designed to boost visibility and engagement on platforms like Instagram and TikTok. Each reel is tailored to highlight athlete performance, training, or behind-the-scenes moments in a way that feels fast, clean, and made to stop the scroll. This kind of content is a core part of our Social Media Packages, especially for athletes and brands looking to build a consistent online presence with minimal lift.
My Approach to Video Strategy
Most creators stop at the edit—I take it a step further. My approach is built around strategy, helping you get the most from every shoot and making your videos work across platforms, campaigns, and stages of the funnel.
What Sets My Video Work Apart
Ad-First Thinking: Every shot is planned with your distribution platform in mind
Retargeting-Ready: We create content for every step—from intro to follow-up
Repurposing Built In: One shoot, multiple assets, less stress
Creative Meets Practical: We match your vision with real performance goals
Need Ongoing Video Support?
For businesses ready to scale their content, I offer structured monthly media retainers that include strategy, planning, shooting, and delivery—month after month. No guesswork, no last-minute scrambling—just high-quality, high-converting content on repeat.
