Creative Notes from Behind the Lens — and Behind the Business

For a while now, I’ve been focused on delivering work—studio portraits, social media content, event coverage. The output stays consistent, but the journey behind it rarely gets shared.

This blog is a space to change that.

I’m building this platform not just to show the final product, but to document the process—creative decisions, technical setups, emotional moments, and the business strategies behind it all. These posts are here for two reasons: to document for myself, and to leave something behind that might help the next creative figuring things out.

Whether it’s:

What gear setup I used for a studio shoot

Why a particular session stood out

How I structure portrait packages

Or the learning curve behind building a media company from scratch

this is where I’m putting it.

I’m a portrait and event photographer based in the DMV area. I also shoot branded content, social media visuals, and documentary-style coverage for athletes and creatives. I’ve worked with teams like Team Lloyd Irvin, and I’m scaling Macias Media into a polished creative agency—one step at a time.

If you’re a photographer, videographer, or creative trying to balance the art and the hustle, I hope something here helps you.

This is more than just a blog. It’s an archive of everything I’ve learned, everything I’m testing, and everything I’m still building.